SMSAPI
— Pricing

Pricing, with GST broken out

Real per-message rates, not 'starting from' floors. Every plan below shows the base price and 18% GST separately, the way Indian B2B billing should read. Bulk pricing scales with volume — the more you send, the lower the per-message rate.

Talk to our team
Transactional SMSPromotional SMSLong Code (Pull SMS)Voice SMSMissed CallWhatsApp Business API

Last reviewed: July 2026.

— SMS

Transactional SMS

Per-SMS credit bundles, from 16.5p/SMS

  • DND delivery: yes (delivers to DND numbers)
  • Availability: 24 hours
  • Validity: 1 year
  • Sender ID / header: 6 alphabets
  • API: free
  • DLT approval required; template and header pre-approved in DLT
Get started with Transactional SMS
PlanBase priceGSTTotalOrder
Trans2K
2,000 SMS · 28p/SMS
₹560₹100.80₹660.80
Trans5K
5,000 SMS · 25p/SMS
₹1,250₹225₹1,475
Trans10K
10,000 SMS · 20p/SMS
₹2,000₹360₹2,360
Trans20K
20,000 SMS · 19p/SMS
₹3,800₹684₹4,484
Trans50K
50,000 SMS · 18.5p/SMS
₹9,250₹1,665₹10,915
Trans1Lac
1,00,000 SMS · 18p/SMS
₹18,000₹3,240₹21,240
Trans2Lac
2,00,000 SMS · 17.85p/SMS
₹35,700₹6,426₹42,126
Trans3Lac
3,00,000 SMS · 17.50p/SMS
₹52,500₹9,450₹61,950
Trans5Lac
5,00,000 SMS · 17p/SMS
₹85,000₹15,300₹1,00,300
Trans10Lac
10,00,000 SMS · 16.50p/SMS
₹1,65,000₹29,700₹1,94,700
Transactional SMS plansGST shown separately at 18%
— SMS

Promotional SMS

Per-SMS credit bundles, from 16.5p/SMS

  • DND delivery: no (non-DND numbers only)
  • Availability: 10 AM to 9 PM
  • Validity: 1 year
  • Sender ID / header: 6 digits (numeric)
  • API: free
  • DLT approval required; template pre-approved in DLT
Get started with Promotional SMS
PlanBase priceGSTTotalOrder
Promo2K
2,000 SMS · 28p/SMS
₹560₹100.80₹660.80
Promo5K
5,000 SMS · 25p/SMS
₹1,250₹225₹1,475
Promo10K
10,000 SMS · 20p/SMS
₹2,000₹360₹2,360
Promo20K
20,000 SMS · 19p/SMS
₹3,800₹684₹4,484
Promo50K
50,000 SMS · 18.5p/SMS
₹9,250₹1,665₹10,915
Promo1Lac
1,00,000 SMS · 18p/SMS
₹18,000₹3,240₹21,240
Promo2Lac
2,00,000 SMS · 17.85p/SMS
₹35,700₹6,426₹42,126
Promo3Lac
3,00,000 SMS · 17.50p/SMS
₹52,500₹9,450₹61,950
Promo5Lac
5,00,000 SMS · 17p/SMS
₹85,000₹15,300₹1,00,300
Promo10Lac
10,00,000 SMS · 16.50p/SMS
₹1,65,000₹29,700₹1,94,700
Promotional SMS plansGST shown separately at 18%
— SMS

Long Code (Pull SMS)

Duration subscription; incoming free up to a monthly cap

  • DND delivery: receives SMS from any mobile
  • Availability: round the clock
  • Validity: 1 year
  • Sender ID: NA
  • API: URL forwarding available
  • Shared long code: 5,000 SMS/month incoming free, then 10p + tax/SMS
  • Dedicated long code: 2,00,000 SMS/month incoming free, then 10p + tax/SMS
Get started with Long Code (Pull SMS)
PlanBase priceGSTTotalOrder
Shared — 1 month
₹1,500/month
₹1,500₹270₹1,770
Shared — 3 months
₹1,400/month
₹4,200₹756₹4,956
Shared — 6 months
₹1,200/month
₹7,200₹1,296₹8,496
Shared — 1 year
₹1,000/month
₹12,000₹2,160₹14,160
Dedicated — 1 year
₹8,000/month
₹96,000₹17,280₹1,13,280
Long Code (Pull SMS) plansGST shown separately at 18%
— Voice

Voice SMS

Per-call credit bundles, from 23p/call

  • DND delivery: no
  • Availability: 10 AM to 9 PM
  • Validity: 1 year
  • Sender ID: display number 140XXXX
  • API: yes
  • Billing: 28 sec = 1 credit; 29–58 sec = 2 credits
  • All-language MP3 recording supported; transactional voice SMS also available
Get started with Voice SMS
PlanBase priceGSTTotalOrder
Voice2K
2,000 calls · 40p/call
₹800₹144₹944
Voice5K
5,000 calls · 32p/call
₹1,600₹288₹1,888
Voice10K
10,000 calls · 30p/call
₹3,000₹540₹3,540
Voice25K
25,000 calls · 29p/call
₹7,250₹1,305₹8,555
Voice50K
50,000 calls · 28p/call
₹14,000₹2,520₹16,520
Voice1L
1,00,000 calls · 27p/call
₹27,000₹4,860₹31,860
Voice2L
2,00,000 calls · 26p/call
₹52,000₹9,360₹61,360
Voice3L
3,00,000 calls · 25p/call
₹75,000₹13,500₹88,500
Voice5L
5,00,000 calls · 24p/call
₹1,20,000₹21,600₹1,41,600
Voice10L
10,00,000 calls · 23p/call
₹2,30,000₹41,400₹2,71,400
Voice SMS plansGST shown separately at 18%
— Numbers

Missed Call

Monthly subscription, from ₹1,000/month

  • DND delivery: takes a call from any number
  • Availability: PAN India
  • Validity: depends on plan selected
  • Sender ID: yes, on auto response
  • API: yes
Get started with Missed Call
PlanBase priceGSTTotalOrder
MissedCall — 3 months
₹1,500/month
₹4,500₹810₹5,310
MissedCall — 6 months
₹1,250/month
₹7,500₹1,350₹8,850
MissedCall — 1 year
₹1,000/month
₹12,000₹2,160₹14,160
Missed Call plansGST shown separately at 18%
— Rich messaging

WhatsApp Business API

6-month packs: OTC + platform fee + message wallet

  • Brand name & DP: your company name and logo
  • Blue tick: yes (conditions apply)
  • Buttons & emojis, chat bot, customised messages
  • Portal, API & webhook support: free
  • 24×7 service & monitoring
  • Images, videos and documents with messages
Get started with WhatsApp Business API
PlanBase priceGSTTotalOrder
WABAAPI-6M-10K
10,000 msg wallet · Utility 22p / Marketing 97p
₹18,500₹3,330₹21,830
WABAAPI-6M-20K
20,000 msg wallet · Utility 21p / Marketing 96p
₹28,500₹5,130₹33,630
WABAAPI-6M-30K
30,000 msg wallet · Utility 20p / Marketing 95p
₹38,500₹6,930₹45,430
WhatsApp Business API plansGST shown separately at 18%
  • 6-month term. One-time charge (OTC): ₹2,500.
  • Platform fee: ₹1,000/month (₹6,000 for 6 months, charged in advance).
  • Per-message rates (Utility / Marketing) fall as the wallet size rises; Authentication / OTP billed as Utility.
  • Pack total = message wallet + ₹2,500 OTC + ₹6,000 platform fee, with 18% GST on top.

How billing works

Prices are shown with 18% GST broken out, in rupees. Bulk SMS and voice are sold as credit bundles — you buy a volume of messages at the per-message rate for that tier, and the rate drops as the tier rises. Long-code and missed-call numbers are duration subscriptions. WhatsApp is a six-month pack: a one-time charge, a monthly platform fee, and a message wallet, with per-message rates that fall as the wallet grows.

Add the plans you need to your cart and pay online by UPI, card or netbanking. Once payment clears, a team member registers DLT where it's needed and provisions your account within one business day — the dashboard itself is set up for you, not self-serve. Orders above ₹1,00,000 usually exceed UPI and card limits, so we raise a proforma invoice and take payment by NEFT/RTGS instead.

Volume above the top tier is quoted individually — for high volumes, talk to our team.

Start where you are.

Talk to our team