Turn a missed call into a verified lead
A missed call is the cheapest action a customer can take — they dial, it rings once, it disconnects, and it costs them nothing. Turn that into a lead, a callback, an OTP, or a vote, triggered the moment the call comes in.
How missed-call services work
You publish a number. A customer gives it a missed call — it auto-disconnects after a ring, so they are never charged — and that missed call becomes an event you act on: send an SMS, place a callback, register them for a campaign, or confirm something. The customer did one free thing; everything after it is automatic.
It is the lowest-friction response mechanism in India, which is why it is used for everything from lead generation on a billboard to opt-ins, cash-on-delivery confirmation, balance enquiries, and televised voting. No data, no app, no cost to the caller — just a missed call that says "yes, I'm interested" or "yes, that's me."
Each missed call arrives with the caller's number and the number they dialled, so you can point different published numbers at different campaigns and know exactly which one a lead came from. The trigger — an SMS with a link, a callback into an IVR, a registration — fires on its own.
Because the caller starts it, a missed call is a clean signal of intent and consent to respond, which makes it a tidy way to open a conversation or verify a number. The same inbound missed call can capture a lead, confirm an order, or kick off an IVR flow, with the outcome logged against the number.
What’s included
A number to miss-call
Publish a number on an ad, a pack, or a screen for customers to dial.
No cost to the caller
The call auto-disconnects after a ring, so the customer is never charged.
Fire an action
Send an SMS, place a callback, register, or start an IVR automatically.
Per-number campaigns
Different published numbers map to different campaigns and sources.
Confirm a number
A missed call from the customer's own phone verifies the number.
Every caller logged
Caller number, time, and the number dialled, exportable.
Missed Call pricing
Real per-message rates with 18% GST broken out. Bulk pricing scales with volume — the more you send, the lower the per-message rate.
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
MissedCall — 3 months ₹1,500/month | ₹4,500 | ₹810 | ₹5,310 | |
MissedCall — 6 months ₹1,250/month | ₹7,500 | ₹1,350 | ₹8,850 | |
MissedCall — 1 year ₹1,000/month | ₹12,000 | ₹2,160 | ₹14,160 |
Frequently asked
How does a missed call cost the customer nothing?
The call auto-disconnects after a ring or two, before it connects, so the caller is never charged for a call. That zero cost is the whole point — it removes the friction of data, an app, or a charge, which is why missed-call response rates are so high in India.
What can a missed call trigger?
Whatever fits the campaign: an SMS with a link or an offer, a callback into an IVR, a registration or opt-in, a balance or status reply, or a verification. The caller's number arrives with the missed call, so the action can be personal and the source can be tracked.
What is it used for?
Lead generation from ads and billboards, opt-ins and subscriptions, cash-on-delivery order confirmation, balance and status enquiries, feedback, and voting. Anywhere you want a customer to raise their hand without spending money or installing anything, a missed call is the easiest way.
How is it priced?
Typically a monthly rental for the number plus a small charge per missed call handled, with GST shown separately. The triggered action — an SMS or a callback — is charged as that action. See the pricing page or talk to our team for a setup that matches your volume.