SMSAPI
— Voice automation

Get a virtual number that forwards anywhere

A virtual number is a single advertised line that forwards wherever you choose — a mobile, a team, an IVR — without exposing a real number. Change the routing without changing the number on your ads, and know which campaign each call came from.

What a virtual number does

A virtual number isn't tied to one phone. Calls to it forward to wherever you point them — an agent's mobile, a team, an IVR — and you can change that routing at any time without touching the number your customers already know. The number is the constant; what sits behind it is yours to change.

Because the number is separate from any handset, it's a clean way to track and to mask. Point a different virtual number at each campaign or city and you know which ad a call came from; put a virtual number between a customer and an agent and neither sees the other's real number.

That suits sales and support teams that want one advertised line, marketers who want call tracking on their spend, and any flow that needs privacy between two parties — a delivery rider and a customer, a buyer and a seller on a marketplace. You add or drop numbers as campaigns come and go.

Calls are logged and can be recorded with consent, and a virtual number plugs into the same IVR and click-to-call flows as any other number. It's the flexible building block underneath call tracking, masking, and routing.

What’s included

— Number

Not tied to a handset

An advertised line that forwards to any phone, team, or IVR.

— Routing

Change it any time

Re-point the number without changing what customers dial.

— Tracking

Know the source

A number per campaign or city tells you where a call came from.

— Masking

Privacy between parties

Neither customer nor agent sees the other's real number.

— Recording

Recorded with consent

Capture calls for quality, with a recording notice.

— Flexible

Add and drop on demand

Spin numbers up for a campaign and retire them after.

Frequently asked

What is a virtual number?

A phone number that isn't tied to a specific SIM or handset. Calls to it forward to wherever you route them, and you can change that routing without changing the number itself. It's the basis for call tracking, number masking, and flexible routing.

How does number masking work?

The call runs through the virtual number in the middle, so a customer sees the virtual number rather than the agent's mobile, and the agent sees it rather than the customer's. That protects both parties' privacy — useful for delivery, marketplaces, and any two-sided platform — while keeping the call on a line you can record and report on.

Can I track which campaign a call came from?

Yes. Assign a different virtual number to each campaign, channel, or city, and every call to it is attributed to that source in your reporting. It's the phone-call equivalent of a tracking link, so you can see which spend actually produces calls.

How quickly can I get one, and what does it cost?

Virtual numbers are quicker and cheaper to provision than toll-free numbers, so you can stand one up for a campaign and retire it after. Pricing is a rental plus per-minute charges for connected calls, with GST shown separately. See the pricing page.

Start a conversation.