SMSAPI
— Use case

Recover abandoned carts with a timely nudge

Most carts are abandoned, and most of those buyers still want the product — they got distracted, compared a price, or hit a checkout snag. A nudge while the intent is fresh, by SMS or WhatsApp, brings a real share of them back.

How cart recovery works

When a shopper adds to cart and leaves, your store fires an event, and a short sequence begins: a reminder within the hour while the intent is still warm, a follow-up later that day, and — if it fits your margins — an incentive on the third touch. Each message links straight back to the cart, so returning is one tap, not a fresh search.

The channel depends on what you know about the shopper. SMS reaches anyone with a phone number and is read within minutes, which is why it's the workhorse of cart recovery. WhatsApp adds the product image, the price, and a tap-to-buy button for customers who've opted in, turning a reminder into a richer prompt.

Timing and restraint matter more than volume. One well-timed reminder converts; a barrage annoys and gets you muted. We help you tune the sequence and the gaps so recovery lifts revenue without training customers to wait for a discount that always arrives.

Recovery messages are promotional, so they go to opted-in shoppers, are scrubbed against DND, and respect opt-out across channels. We set the registration and the templates up so the first nudge is compliant and on-brand.

What you get

— Trigger

Fire from your store

An abandoned-cart event starts the recovery sequence.

— Sequence

Timed touches

A warm reminder, a follow-up, an optional incentive.

— Link

One-tap return

Each message links straight back to the saved cart.

— Channel

SMS and WhatsApp

SMS for reach, WhatsApp for image and tap-to-buy.

— Personal

Name and product

Address the shopper and the item they left.

— Consent

Opted-in and DND-safe

Promotional rules and opt-out handled.

Frequently asked

When should the first reminder go out?

Usually within the hour, while the shopper still remembers the cart and the intent is warm. A second touch later that day and an optional incentive on a third often follow. The exact gaps depend on your product and margin — we help you tune them rather than apply a generic template.

SMS or WhatsApp for cart recovery?

Both, for different reasons. SMS reaches every shopper with a phone number and is read within minutes, so it's the dependable workhorse. WhatsApp adds the product image, price, and a tap-to-buy button for opted-in customers, making the reminder richer where you have consent.

Won't customers find recovery messages annoying?

Only if you overdo them. One or two well-timed, relevant reminders that link back to the cart convert; a barrage gets you muted and trains shoppers to wait for a discount. Restraint and timing matter more than volume, and opt-out is always honoured.

How is it priced?

Per message for SMS and per conversation for WhatsApp, with GST shown separately. Because recovery messages go only to shoppers who abandoned a cart, the volume is targeted and the return per message is high. Most stores recover far more revenue than the campaign costs, because each message is aimed at a shopper who already chose the product. See the pricing page to model it.

Start a conversation.