Messaging for ecommerce and D2C
Every order is a sequence of messages — confirmed, shipped, out for delivery, delivered — and every one is a chance to reassure a customer or save a sale. Run that sequence by SMS and WhatsApp, confirm cash-on-delivery, and win back the carts that stall.
What ecommerce teams send
Order and delivery updates
Confirm cash-on-delivery
Win back abandoned carts
How ecommerce teams use messaging
The order lifecycle is the core: a confirmation, a shipping update with a tracking link, an out-for-delivery alert, a delivered note. These are transactional, so they reach the customer at any hour, and on WhatsApp they carry the tracking and the order detail an SMS can only link to. A reassured customer raises fewer where-is-my-order tickets.
Cash-on-delivery is where messaging pays for itself. Confirming a COD order with an OTP or a missed call before dispatch filters out the fake and the accidental orders that drive return- to-origin costs, and a delivery-day call can rescue an order the courier can't reach.
Re-engagement is the growth side: an abandoned-cart nudge while the intent is fresh, a back-in-stock alert, a price-drop on a watched item, a win-back for a lapsed buyer. Promotional SMS and WhatsApp marketing carry these to opted-in customers, scrubbed against DND, in the language that converts.
All of it is DLT-registered, with transactional and promotional templates separated, and opt-out honoured across SMS and WhatsApp so a customer who leaves your marketing still gets their order updates. We set the registration up so order one is compliant.
Built for online retail
Lifecycle updates
Confirmation through delivery, by SMS and WhatsApp.
COD verification
OTP or missed-call confirmation to cut return-to-origin.
Abandoned-cart nudges
Recover a stalled checkout while intent is fresh.
NDR rescue
A call or message to reach a delivery the courier can't.
Promotions and win-back
Offers and re-engagement to opted-in customers.
WhatsApp order tracking
Carry the tracking and detail an SMS only links to.
Frequently asked
Can I send the whole order lifecycle automatically?
Yes. Your systems trigger each message — confirmed, shipped, out for delivery, delivered — on a registered transactional template, with a tracking link. On WhatsApp the same updates carry the order detail and tracking inline, which cuts where-is-my-order queries to your support team.
How does COD confirmation reduce returns?
Confirming a cash-on-delivery order before dispatch — with an OTP or a free missed call — filters out fake, duplicate, and accidental orders that otherwise ship and come back. That return-to-origin cost is one of the largest in COD-heavy ecommerce, so confirmation pays for itself quickly.
Can I run abandoned-cart and promotional campaigns?
Yes, on the promotional route and via WhatsApp marketing, to customers who opted in, scrubbed against DND. An abandoned-cart nudge while intent is fresh, a back-in-stock alert, or a win-back for a lapsed buyer each go on an approved template, separate from your transactional order updates.
How is it priced?
Per message for SMS, per conversation for WhatsApp, and per connected call for voice, with GST shown separately and volume rates. A typical ecommerce mix is heavy on transactional order updates with promotional campaigns layered on top — see the pricing page to model it.