SMSAPI
— Industry

Messaging for banking, finance, and insurance

In financial services the message is the moment of trust — an OTP at checkout, an alert after a debit, a reminder before a due date. It has to arrive, arrive fast, and look like it's genuinely from you. That's the bar SMSAPI is built to.

What BFSI teams send

— Verification

OTP and 2FA

Login and transaction codes that reach customers any hour.
— Alerts

Transaction alerts

Debit, credit, and balance alerts the moment they happen.
— Collections

Payment reminders

Due-date reminders by SMS, voice, and WhatsApp.

How BFSI teams use messaging

Verification is the backbone: an OTP at login, at checkout, on a high-value action. These are service-implicit messages that reach any customer at any hour, exempt from DND, and the delivery rate and speed decide whether a transaction completes or is abandoned. Voice fallback covers the code that an SMS can't deliver.

Alerts come next — a debit, a credit, a low balance, a payment received — sent the moment the event happens, because a fast alert is also a fraud control. Then collections: a due-date reminder by SMS, a follow-up by voice or WhatsApp, each on a registered template, which lifts on-time payment without a call centre dialling one number at a time.

Trust is the differentiator in this sector. A Truecaller-verified identity puts your name, logo, and a reason on the call, so a collections or service call is answered rather than screened, and a verified sender ties your SMS to a recognised business rather than an anonymous header.

It runs under TRAI and DLT, with your institution as the principal entity, templates approved by category, and consent and opt-out recorded per customer — the audit trail a regulated business needs. We handle the registration and keep the records a review will ask for.

Built for financial services

— OTP

Codes that arrive

Service-route OTPs, exempt from DND, with voice fallback.

— Alerts

Real-time transaction alerts

Debit, credit, and balance alerts the instant they occur.

— Collections

Multi-channel reminders

SMS, voice, and WhatsApp before and after a due date.

— Trust

Truecaller-verified

Name, logo, and a call reason so calls are answered.

— Audit

Records per message

Consent, delivery, and opt-out logged for a review.

— Reach

Across the country

Operator-grade routes and regional languages.

Frequently asked

How reliable are OTPs for banking?

OTPs send on the transactional route, which is exempt from DND and reaches customers at any hour, with delivery receipts and automatic retries. Where an SMS can't be delivered, voice fallback reads the code out, so a verification completes rather than failing at the last step.

Can I send transaction alerts in real time?

Yes — alerts are triggered by your systems the moment an event happens, on a registered transactional template. A fast alert is both a service and a fraud control, since a customer who sees an unexpected debit immediately can flag it.

How does Truecaller verification help collections?

A verified business identity shows your name, logo, and a call reason on Truecaller before the customer answers, so a service or collections call is recognised rather than screened as an unknown number. That lifts answer rates on exactly the calls that are easiest to ignore.

What about compliance and audit?

Everything runs under TRAI and DLT, with your institution as the principal entity and templates approved by category. Consent, delivery, and opt-out are recorded per customer, giving you the audit trail a regulated business needs. We handle the registration and keep the records.

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