SMSAPI
— Use case

Cut no-shows with appointment reminders

A no-show is a slot that earns nothing and a customer who slips away. A reminder the day before and the morning of — by SMS, a voice call, or WhatsApp — turns most of them back into kept appointments, automatically.

How reminders cut no-shows

The pattern is simple and well proven: confirm the booking when it's made, remind the day before, and remind again on the morning of. Each message names the time, the place, and what to bring, and links to reschedule rather than simply cancel — because a moved appointment is far better than an empty chair.

The channel follows the customer. SMS reaches everyone and is read quickly, which makes it the default. A recorded voice call reaches an older customer who won't read a text. A WhatsApp message carries a map, a prep instruction, and a one-tap confirm for those who use it. Many businesses send the SMS to all and add voice or WhatsApp where it lands better.

It runs off your calendar or booking system, so reminders fire automatically as appointments are created, moved, or cancelled — no one builds a list by hand. A reply or a key-press can confirm, cancel, or ask for a callback, which keeps your schedule accurate without phone tag.

Reminders are service messages tied to a booking the customer made, so they reach the customer as service traffic, in their language, with consent recorded. We set the templates and the schedule up so the reminders run themselves.

What you get

— Sequence

Confirm and remind

Booking confirmation, day-before, and morning-of reminders.

— Reschedule

Move, don't cancel

A link to reschedule keeps the slot rather than losing it.

— Channel

SMS, voice, WhatsApp

Reach each customer the way they actually respond.

— Automatic

From your calendar

Fires as appointments are created, moved, or cancelled.

— Two-way

Confirm or callback

A reply or key-press confirms, cancels, or requests a call.

— Languages

In their language

Reminders in Hindi or a regional language.

Frequently asked

Which channel reduces no-shows most?

SMS is the dependable default — read quickly, reaches everyone. A voice call adds reach with older customers who won't read a text, and WhatsApp adds a map, prep instructions, and a one-tap confirm. The strongest results usually come from SMS to all, with voice or WhatsApp layered on the segments where they land better.

Can customers reschedule from the reminder?

Yes, and they should be able to. Each reminder links to reschedule rather than only cancel, because a moved appointment keeps the relationship and eventually the slot, while a cancellation loses both. A reply or key-press can also trigger a callback from your team.

Does this connect to my booking system?

Yes. Reminders fire off your calendar or booking system as appointments are created, changed, or cancelled, so no one maintains a list by hand and the schedule stays accurate. The integration is set up once and then runs on its own.

How is it priced?

Per message for SMS, per connected call for voice, and per conversation for WhatsApp, with GST shown separately. Because reminders are targeted to real bookings, the volume is predictable and the return — a kept appointment — is high. A single recovered no-show usually covers the cost of reminding a whole day's bookings. See the pricing page.

Start a conversation.