Messaging for retail and brands
Retail lives on repeat visits, and a well-timed message is what brings a customer back — an offer they'll use, a new arrival they wanted, a reminder their points are about to expire. Reach them by SMS, WhatsApp, and RCS, in the language that converts.
What retail teams send
Promotions and launches
Loyalty and win-back
E-receipts and confirmations
How retail teams use messaging
The workhorse is the promotional campaign: a sale, a new collection, a festival offer, a store event, sent to customers who opted in and scrubbed against DND. Promotional SMS is the widest-reaching channel, and WhatsApp and RCS add images, a catalogue, and a tap-to-shop button for the segments that engage with rich content.
Loyalty is where messaging compounds. Points earned, a tier unlocked, points about to expire, a birthday reward — each is a reason to return, and a timely nudge converts far better than a generic blast. A win-back to a customer who hasn't visited in a while often pays for a whole campaign on its own.
Transactional messaging runs alongside: an e-receipt after a purchase, an order confirmation for click-and-collect, a delivery update for online orders. These reach the customer at any hour and keep your brand in their messages between campaigns, without spending a marketing send.
Promotional and transactional templates are registered separately under DLT, opt-out is honoured across SMS and WhatsApp, and DND is respected on marketing. We set the registration up and help you keep the marketing-to-service balance that keeps a list engaged rather than fatigued.
Built for retail and brands
Offers and launches
Promotional SMS, WhatsApp, and RCS to opted-in customers.
Points and tiers
Earned, unlocked, and expiring — reasons to return.
Re-engage lapsed buyers
A targeted nudge to customers who've drifted.
Digital e-receipts
Send a receipt to the customer's phone, not a printer.
WhatsApp and RCS
Images, catalogues, and tap-to-shop buttons.
DND-safe and opt-out
Marketing scrubbed against DND, opt-out across channels.
Frequently asked
Can I send store promotions by SMS?
Yes, on the promotional route to customers who opted in, scrubbed against the DND registry and sent in permitted hours. For richer campaigns, WhatsApp and RCS add images, a catalogue, and tap-to-shop buttons, while SMS gives you the widest reach across every handset.
How does loyalty messaging work?
You trigger messages on loyalty events — points earned, a tier reached, points about to expire, a birthday reward — so each nudge has a reason behind it. Targeted, event-driven messages convert far better than a generic blast, and a win-back to lapsed customers often carries a campaign on its own.
Can I send digital receipts?
Yes. An e-receipt is a transactional message sent after a purchase, reaching the customer at any hour, which also keeps your brand in their messages between campaigns. The same applies to click-and-collect confirmations and delivery updates for online orders.
How is retail messaging priced?
Per message for SMS, per conversation for WhatsApp, and per message for RCS, with GST shown separately and volume rates. Most retail programmes are promotional-heavy with transactional receipts layered in — see the pricing page to model your mix.